Going Green Blog

Jay Coen Gilbert must be doing something right; after all, you don’t get invited to the White House to advise on economic policy just because you smell good. Along with two of his brainy Stanford buddies, Gilbert has built a certifying system for business. A certified B Corporation is a new breed of company (the B stands for beneficial) that does right by its shareholders, community, and ecosystem. In the second part of our conversation, Jay shares what happened in Washington, what he’s doing on the back of GOOD magazine, and shares advise for the aspiring (beneficial) ent…

This entry was posted on Thursday, April 2nd, 2009 at 3:44 pm and is filed under Eco, Green, Green Living. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.